Fundraising Strategies for Sustainability-Focused Organizations: A Mission-Aligned Approach

Most fundraising advice treats money like it's all the same. It's not.

When you're running a sustainability-focused organization, your donors aren't just looking for impact—they're looking for alignment. They want to fund organizations whose values match their own. And frankly, generic fundraising tactics miss this entirely.

I've worked with environmental nonprofits, conservation organizations, and purpose-driven brands long enough to see the pattern: the ones that succeed have figured out how to speak the language of values-aligned donors. They don't chase money. They build relationships with people who already believe in what they're doing.

That's what this article is about. Over the next 15 minutes, I'm going to walk you through seven proven strategies designed specifically for sustainability organizations. These aren't adaptations of traditional nonprofit fundraising. They're built from the ground up for organizations where mission alignment is the funding strategy.

Here's what we're covering:

1. Understanding your values-aligned donor profile
2. Building a diversified funding strategy
3. Leveraging your mission narrative as a fundraising asset
4. Aligning donor segments with mission phases
5. Building grant strategy around sustainability grantmakers
6. Creating recurring donor loyalty around shared values
7. Building corporate partnerships aligned with sustainability values
8. Developing earned revenue aligned with your mission
9. Leveraging storytelling as an ongoing fundraising system
10. Implementing the "giving pyramid" for sustainability organizations

Let's dig in.

1. Understand Your Values-Aligned Donor Profile

Before you can fundraise effectively, you need to know who you're asking. Sustainability-focused organizations have a unique advantage: your ideal donors have already identified themselves by their values.

The problem most organizations face is that they try to fundraise to everyone, when they should be fundraising to specific people who've already demonstrated they care about what you care about.

The Values-Aligned Donor Archetype

Your ideal donors are NOT motivated by tax deductions alone, prestige, or major annual events. They are motivated by alignment with mission, measurable impact, transparency, and authenticity.

Here's what sets them apart: they give more frequently, they stay longer, and they tell others about you. Research consistently shows that sustainability donors give 40% more repeatedly when they trust that your organization's values genuinely align with their own.

The 3 C's of Sustainability Donor Motivation

This is where sustainability fundraising differs fundamentally from traditional nonprofit fundraising. While traditional models focus on Capacity, Commitment, and Connection, sustainability donors operate from a different framework:

Conviction: They believe in your mission, not just your programs. They care about your "why," not just your "what." A donor motivated by conviction will fund your research phase, your pilot programs, your advocacy work—because they trust your mission direction.

Connection: They see themselves reflected in your work. They're not funding an abstract organization; they're funding a mission they're part of. This is why community-building and storytelling matter so much.

Credibility: They trust you'll actually deliver on your mission promises. This means transparency matters more than polish. They want to see evidence that you're doing what you say you're doing, and that your values aren't just marketing language.

Mapping Your Donor Spectrum

Not all values-aligned donors are the same. They exist on a spectrum:

Core supporters give from conviction first. They'll fund almost anything aligned with your mission because they trust your direction. These are your major donors and your strategic partners.

Mission-interested donors care about both impact and values. They need proof that your approach works, but if you can show it, they'll fund repeatedly.

Impact-first donors lead with effectiveness. They care about your mission, but only if you can demonstrate measurable results. They'll engage if the mission resonates, but they're less motivated by pure values alignment.

Each segment needs different messaging. A core supporter wants to hear about your strategic direction. An impact-first donor wants to see your metrics. Knowing which segment a potential donor belongs to changes how you resource the relationship.

Where to Find Values-Aligned Donors

These donors aren't hiding. They congregate in specific spaces: environmental networks and organizations, sustainable business communities, climate-focused investor groups, online communities around sustainability topics, and—if you're publishing content and building audience—your own audience.

The hardest part isn't finding them. It's recognizing them when they show up.

2. Build a Diversified Funding Strategy

The 80/20 rule applies to nonprofit fundraising: 80% of your revenue often comes from 20% of your donors. But for sustainability organizations, the real opportunity is in building a diverse revenue stream that reflects your diverse mission.

Here's why: sustainability organizations often face limited funding sources compared to traditional nonprofits. There are fewer grants available, fewer corporate programs, fewer giving vehicles. So the organizations that thrive are the ones that get creative about building multiple streams.

The Sustainable Funding Framework

Let's define this clearly, because it matters: a sustainable funding strategy creates multiple revenue streams so your organization isn't dependent on any single source. This allows you to focus on mission, not survival. It's the difference between "we need to land this grant or we're in trouble" and "this grant would be great, but we have other options."

A true sustainable funding strategy has three components:

A mix of individual donors, grants, corporate partnerships, and earned revenue. You're not betting everything on foundation funding.

Balance between short-term revenue (annual fund, recurring gifts) and long-term capital (endowments, multi-year commitments). Short-term revenue pays for this year's work. Long-term capital lets you think in decades.

Alignment between funding sources and mission values. This is the part most organizations miss. You can have revenue diversity without values alignment—and it creates internal conflict and mission drift.

The Sustainability-Specific Funding Mix

Here's what a healthy funding mix typically looks like for sustainability organizations:

• 20% Major Donors: Values-aligned individual donors making recurring gifts
• 30% Grant Funding: Environmental foundations and government grants
• 25% Earned Revenue: Consulting, training, products aligned with mission
• 15% Corporate Partnerships: B-Corp or purpose-driven companies
• 10% Grassroots: Annual appeals, matching gifts, peer-to-peer fundraising

Why this mix? Because it attracts donors who want to fund mission, not just programs. It also creates resilience. If your grant funding dips, you have recurring donors, corporate partnerships, and earned revenue to absorb the impact.

The 80/20 Rule Reimagined for Sustainability

The traditional interpretation is: focus on your top 20% of donors. That's true. But there's a deeper layer for sustainability organizations.

Your top 20% of donors should represent your values diversity, not just your revenue diversity. What does that mean? Don't chase the largest gifts if they compromise mission alignment. If you have to choose between a $50,000 gift that requires you to partner with a company whose practices conflict with your mission, and ten $5,000 gifts from values-aligned supporters, take the ten gifts.

One organization I worked with put it perfectly: "We'd rather have 100 $500 gifts from aligned donors than 1 $50k gift from a source that requires mission compromise." That statement became their fundraising North Star. It clarified every major decision.

Addressing the Sustainability Paradox

Here's the challenge: many sustainability organizations have limited funding sources. Fewer grants exist. Corporate partnerships are harder to find. Traditional fundraising playbooks don't apply.

The solution? Build multiple revenue streams specifically for your niche. Stop looking at traditional nonprofit funding as your model. Instead, identify which grants actually fund sustainability work, where corporate partnerships exist in the sustainable business space, and how to create earned revenue that funds mission.

This requires research. But it's research that pays for itself.

3. Leverage Your Mission Narrative as a Fundraising Asset

Your mission isn't just what you do. It's why donors want to fund you. Yet most organizations bury their narrative under generic impact language.

Here's what I've learned from writing for 700,000+ readers: people don't donate to organizations. They donate to stories. Specifically, they donate to stories about transformation, about values in action, about the gap between what is and what could be.

The Power of Authentic Impact Storytelling

Values-aligned donors don't want polished case studies. They want authenticity. They want to understand not just what you accomplished, but why you thought it mattered.

The problem most nonprofit storytelling faces is that it swings too far in one direction. Either the narrative is so dark (all problem, no hope) that it depresses donors, or it's so corporate (all solution, no humanity) that it doesn't move them.

Your approach needs to be different: tell the story of transformation and the values behind it. Show the person or ecosystem that changed. But also show the conviction that drove your organization to do the work in the first place.

Crafting Your "Why We Exist" Story

This is not your mission statement. Mission statements are important, but they're bureaucratic. Your "why we exist" story is the founding insight: What problem did you see? What values made you act?

Turn this into fundraising messaging by connecting three elements: personal connection (why this matters to you), clear mission alignment (what you believe), and proof of impact (what you've actually done).

Instead of: "We protect oceans"

Try: "We watched marine ecosystems collapse and realized the solution required meeting people where they are—not with guilt or regulation, but with tangible alternatives. That's why we build community-driven solutions to ocean conservation."

See the difference? The first is what you do. The second is who you are.

The Language Values-Aligned Donors Respond To

Words matter. Specifically, these words work: aligned, authentic, measurable, transparent, collaborative.

These words don't work: innovative (overused), disruption (corporate-speak), unique (everyone says it).

The difference between converting a donor and alienating them often comes down to the language you choose. If your messaging sounds like corporate greenwashing, donors will feel it and resist. If it sounds authentic and grounded in real values, they'll connect.

Building a Donor Communication Strategy Around Your Story

This isn't one pitch. It's multiple touchpoints:

Discovery: Who are you? (Your story)

Education: What does your work actually do? (Impact + values)

Invitation: How can I help? (Multiple giving levels, mission-aligned options)

Stewardship: What happened because I gave? (Transparency + impact reporting)

Each touchpoint differs from traditional major gifts models because you're not building toward a "close." You're building a relationship that deepens over time.

Using Your Mission to Qualify (and Disqualify) Donors

Here's something most organizations won't say: it's okay to say "no" to funding that doesn't align.

This sounds counterintuitive when you're struggling with revenue. But donors respect mission integrity. When you turn down funding that compromises your values, the right donors notice. They trust you more, not less.

Example: if you only partner with companies that meet your sustainability standards (like the Blue Standard certification), then you can confidently tell a potential corporate partner "we're interested, but first we need to verify your alignment with our criteria." You're not rejecting them; you're qualifying them.

4. Strategy 1: Align Donor Segments with Mission Phases

Different donors want to fund different phases of your work. Sustainability organizations often try to pitch everything to everyone. Instead, segment first.

Think about your mission in phases rather than as a monolith. This changes how you fundraise.

The Three Mission Phases Framework

Phase 1 - Research/Documentation: "Proving the problem exists"

This is where you establish the need. You're collecting data, documenting issues, building the evidence base. These projects attract younger donors, research-minded supporters, and academic partnerships. The messaging is: "Help us understand the scope."

Phase 2 - Solution Development: "Building what works"

This is where you test approaches, pilot programs, develop methodologies. This attracts impact investors, foundations interested in innovation, and donors who care about proof of concept. The messaging is: "Help us prove the solution."

Phase 3 - Scale/Advocacy: "Making it standard"

This is where you're making change permanent—through policy, through widespread adoption, through culture shift. This attracts wealthy mission-aligned individuals, policy-focused foundations, and donors who want to create systemic change. The messaging is: "Help us change what's possible."

How to Segment Your Donor Base Accordingly

Create three giving level tracks, one per phase. A $50/month recurring donor might fund research. A $25k grant might fund solution piloting. A $100k major gift might fund advocacy and scale.

But here's the key: the same donor might move between phases. A research-focused donor might later become a scaling-focused donor, as they see your work progress. By having different giving opportunities tied to different phases, you create natural upgrade paths.

Adjusting Your Ask Based on Mission Alignment

The art is positioning different giving opportunities for the same donor. You're not changing your mission—you're changing where they can have impact within your mission.

This increases lifetime donor value because you're not maxing out any relationship. A donor can give $500 to research, then upgrade to $2,500 for a pilot, then become a major donor for scaling. Each phase feels fresh, not redundant.

5. Strategy 2: Build Grant Strategy Around Sustainability Grantmakers

Not all grants are created equal. Sustainability organizations have specific funding sources that understand their mission. Here's how to identify and win them.

The Three Tiers of Sustainability Grantmakers

Tier 1 - Mission-Specific: Environmental foundations, climate funds, ocean conservation organizations. These grants typically range from $10k-$50k. Competition is moderate—more niche than general grants, but you'll face other environmental organizations. Examples: environmental community foundations, climate-specific grant programs, ocean conservation funding bodies.

Tier 2 - Values-Aligned: Community foundations with sustainability programs, B-Corp grant programs, purpose-driven corporate foundations. These grants typically range from $5k-$25k. Competition is moderate to low because fewer organizations actively pursue them. Examples: community foundation sustainability initiatives, B-Corp partner grant programs.

Tier 3 - Emerging: Corporate sustainability budgets, employee giving programs, matching gift initiatives from purpose-driven companies. These grants typically range from $1k-$10k. Competition is lower because fewer organizations know about them. Examples: company-specific environmental impact programs, employee matching initiatives.

The mistake most organizations make is only pursuing Tier 1. Tier 2 and Tier 3 grants are often easier to win, have faster turnaround times, and have less competition.

The Grant Research Framework

Find sustainability grants through Grants.gov, FoundationCenter, and FundsForNGOs. But here's the critical filter: mission alignment > grant size.

If a grant requires you to frame your work in ways that misalign with your mission, or if it funds initiatives you don't really care about, skip it. The grant isn't worth the mission drift.

Red flags include: grants that require specific program focus that conflicts with your priorities, grants that require metric-heavy reporting that obscures qualitative impact, grants from sources with practices that conflict with your mission.

Crafting Proposals That Win Sustainability Funding

Structure your proposal this way: Problem (framed as a values issue) → Solution (aligned approach) → Impact (measured outcomes).

Use language that emphasizes sustainability values, not just environmental outputs. Instead of "we cleaned up 10 acres," try "we restored 10 acres of ecosystem function, creating habitat for endangered species and increasing carbon sequestration capacity."

The narrative section is where your mission narrative shines. This is where you tell the story of why you do this work, not just what you're doing.

In your budget narrative, tie spending back to mission values. Show that you're spending money in ways that align with what you're trying to accomplish, not just minimizing costs.

The Grant Portfolio Approach

Don't put all eggs in one foundation basket. Mix 3-5 active grant opportunities per year. Stagger applications so you're not writing them all at once.

What's a realistic success rate? If you're targeting well-aligned grants, you should expect to win 1 out of every 3-4 proposals. If you're winning fewer than that, either your proposals need work or you're applying to less-aligned grants.

6. Strategy 3: Create Recurring Donor Loyalty Around Shared Values

One-time donors are helpful. Recurring donors aligned with your values are transformative.

Here's why this matters: recurring donors give predictable revenue, which reduces the constant pressure to fundraise. They stay connected to your mission. They often become ambassadors. And critically, they're easier to upgrade than acquiring entirely new donors.

Why Recurring Giving Works for Sustainability Organizations

Values-aligned donors want to stay connected. They don't want to make a decision once and then forget about you. They want to be part of something.

Recurring giving creates community. It turns transactional donations into ongoing relationships. And for your organization, it creates the predictability you need to think beyond the next crisis.

Designing a Recurring Giving Program

Price points that work: $25/month, $50/month, $100/month, and higher tiers. Not everyone will give monthly, but make it an option.

Name your tiers around values, not transactions. Instead of "Silver/Gold/Platinum," try "Ocean Protector," "Climate Champion," "Ecosystem Advocate." This language resonates with values-aligned donors.

Decide: month-to-month or multi-year commitments? Month-to-month is lower barrier to entry. Multi-year commitments create deeper commitment.

Keeping Recurring Donors Engaged

Don't go silent between annual reports. Send monthly impact updates. Host quarterly community events—webinars, calls, field trips. Give recurring donors early access to decisions affecting mission direction.

Think of your recurring donor program as membership, not fundraising. The stewardship strategy should feel like being part of a club, not being solicited.

Addressing Donor Churn

Track why donors pause or cancel. Create a re-engagement ladder for lapsed donors. Offer flexible pause options (let them pause for a season instead of canceling entirely).

Use exit surveys to refine the program. Often, churn isn't about money—it's about feeling disconnected from your mission.

7. Strategy 4: Build Corporate Partnerships Aligned with Sustainability Values

Corporate partnerships get a bad reputation. But there are companies that genuinely align with sustainability missions. Here's how to find and partner with them—without compromising.

The Values-Aligned Corporate Partner Profile

Look for B-Corporations, benefit corporations, and companies with genuine sustainability commitments (not just marketing). Vet them carefully: look at their actual practices, not just their messaging.

Red flags include greenwashing, misaligned supply chains, or conflicting industries. If a company talks a big sustainability game but their core business conflicts with your mission, skip them.

Types of Partnerships That Work

Cause Marketing: A percentage of sales benefits your mission. This creates ongoing revenue and brand alignment.

Employee Engagement: Volunteering opportunities, matching gifts, team giving. Employees bring their colleagues into your mission.

Product Integration: Your organization becomes a distribution channel for their products. This works when the products align with your mission.

Shared Values Partnerships: Co-creating solutions together. This is the deepest partnership—you're working toward shared outcomes.

Structuring Partnerships Without Mission Compromise

Set clear values boundaries before partnering. Define what "aligned" means for your organization. Create a decision framework for partnership evaluation.

Example: "We only partner with companies that meet our Blue Standard criteria—which means they must demonstrate measurable environmental impact, transparent reporting, and alignment with our mission."

That statement gives you clarity. When a potential partner approaches, you can immediately evaluate them against your criteria.

Communicating Partnership Value to Both Sides

For donors: explain how partnership brings resources without compromising mission. Transparency matters. Say: "We partnered with Company X because they meet our values criteria and their values-driven audience aligns with our mission."

For corporate: show authentic connection to values-driven audience. They're getting access to people who actually care about what they care about.

8. Strategy 5: Develop Earned Revenue Aligned with Your Mission

The most sustainable funding is revenue you earn by delivering value. For sustainability organizations, this means offering services, products, or expertise that fund your mission.

Types of Earned Revenue for Sustainability Organizations

Services: Consulting, training, certification (like Blue Standard certification). You're selling expertise.

Products: Educational materials, guides, tools aligned with mission. Digital products are scalable; physical products require inventory.

Experiences: Workshops, retreats, field programs. These create deep engagement and premium pricing.

Licensing: Your methodology, curriculum, framework. Other organizations pay to use your approach.

Membership: Premium community access, insider knowledge. This creates ongoing revenue.

The Mission-Alignment Test

Ask three questions:

1. Does this help fund our mission?
2. Does this advance our mission?
3. Does this dilute our mission?

Only pursue revenue that passes 2 of 3 tests. If something only funds your mission but dilutes it or advances a different mission, it's not worth it.

Scalable Earned Revenue Models

Low touch: Digital products (guides, courses). Highest margin, minimal work once created.

Medium touch: Group offerings (workshops, cohorts). Recurring revenue, moderate effort.

High touch: Consulting, certification programs. Highest revenue per client, requires your direct involvement.

Mix these for predictability and impact. You need some low-touch revenue for margin, some high-touch revenue for premium pricing.

Positioning Earned Revenue Within Your Fundraising Strategy

This isn't replacement for grants and donations. This is what makes your organization resilient. Communicate this to donors: "We're building sustainable revenue streams so we're not dependent on external funding." Donors respect this. It shows you're thinking long-term.

9. Strategy 6: Leverage Storytelling as an Ongoing Fundraising System

You're already doing the work. You just need to tell the story in a way that makes values-aligned donors want to fund it. Here's how to systematize it.

The Content Marketing Angle

Your mission work is inherently interesting. Build audience around your mission. Use that audience as your recurring donor pipeline.

Blog posts, newsletters, social content—these aren't separate from fundraising. They're your fundraising infrastructure. Every piece of content you create educates potential donors and builds trust.

Building a Year-Round Narrative Calendar

Don't just tell stories during fundraising season. Connect donors to your work through storytelling year-round. Monthly themes that align with mission phases create rhythm and coherence.

January: Research findings. February: Winter conservation challenges. March: Spring restoration. You get the idea. Stories that match the season, the mission phase, or the current work.

From Story to Ask

Not every story is a fundraising ask. But every ask should come from a story. The difference between manipulation and authentic appeal is whether you've created real connection first.

Structure it this way: Story → Insight → Why it matters → How to help. The ask feels natural because it emerges from the story, not because you're inserting a sales pitch.

Measuring Narrative Impact

Track engagement metrics (opens, clicks, comments), conversion metrics (story readers to donors), and retention metrics (story subscribers to recurring donors).

Over time, you'll see which types of stories move donors to action. Double down on those.

10. Strategy 7: Implement the "Giving Pyramid" for Sustainability Organizations

Most nonprofits think of fundraising linearly: ask donors, get money. But sustainability organizations need a pyramid approach that recognizes the different roles donors play in mission advancement.

The Sustainability Giving Pyramid

Tier 1 - Base (Hundreds of supporters, $25-500/year)

These are your discovery donors. They've heard about you, they've engaged with your content or social media, they're testing whether they care about your mission. Your goal: build awareness and connection. Your approach: newsletter, social, low-friction giving options.

Tier 2 - Growing (Dozens of supporters, $500-2,500/year)

These are values-interested donors. They give recurring gifts. They attend community events. They're starting to feel like part of your community. Your goal: build loyalty and deepen connection. Your approach: monthly updates, events, volunteer opportunities.

Tier 3 - Sustaining (10-20 supporters, $2,500-10,000/year)

These are mission-aligned donors. You know them by name. You have regular touchpoints with leadership. They understand your strategy. Your goal: build strategic partnership. Your approach: quarterly calls, custom impact reporting, ask for input on priorities.

Tier 4 - Visionary (3-7 supporters, $10,000-50,000/year)

These are strategic partners. They make multi-year commitments. They're deeply involved in mission planning. They shape your direction. Your goal: build shared vision. Your approach: seat on advisory board, quarterly strategy sessions, genuine collaboration.

Tier 5 - Apex (1-3 supporters, $50,000+/year)

These are transformational partners. Often major grants, endowments, or major gifts. They co-create your direction. Your goal: build co-creation partnership. Your approach: joint planning, executive relationship, annual strategic review.

Why This Pyramid Differs From Traditional Models

Traditional models focus on gift size. This one focuses on mission alignment and engagement depth. A $100/month recurring donor might be more valuable than a one-time $5,000 gift, because they're committed to your long-term mission.

How to Move Donors Up the Pyramid

Not everyone moves up—and that's okay. Some donors want to stay at Tier 1. Honor that.

Engagement triggers tell you when someone's ready to move up: story engagement, event attendance, survey responses, social follows. When you see these signals, you can invite them to the next level.

Timeline matters: there's no pressure. Organic progression feels better to donors than being pushed.

Resource Allocation Across the Pyramid

Automate lower tiers (email sequences, templates). Give personal attention to upper tiers (meetings, calls). Structure your team so someone is coordinating Tier 1-2, someone else is managing Tier 3-4, and leadership handles Tier 5.

11. Implementation Roadmap

Knowledge is good. Implementation is everything. Here's a roadmap for moving from these strategies to your first wins.

Phase 1: Foundation (Month 1)

Week 1: Define your values-aligned donor profile. Who are the people you want to fund your mission? What do they care about? Where do they congregate?

Week 2: Map your current funding sources. Where does your money come from today? Which sources align with your values? Which feel misaligned?

Week 3: Craft your mission narrative. Go back to the founding insight. Why does your mission matter? What values drive your work?

Week 4: Choose your top 2-3 strategies. Which of the seven resonate most with your organization? Which feel most doable given your current capacity?

Deliverable: Clear donor profile + mission narrative document.

Phase 2: Strategy Selection (Months 1-2)

Pick your top 3 strategies and create 90-day action plans for each. Most common combinations:

• Storytelling + recurring giving + grants (content-focused organizations)
• Corporate partnerships + earned revenue + recurring giving (service-focused organizations)
• Grants + major donors + recurring giving (research-focused organizations)

Deliverable: 90-day action plan for 3 strategies.

Phase 3: Testing (Months 2-3)

Test one strategy at a time. Measure: donors acquired, retention rate, revenue generated. Most common starting point: recurring giving (fastest wins). Often the biggest quick wins come from combining storytelling + recurring giving.

Deliverable: First donors/revenue from initial strategy.

Phase 4: Scaling (Months 4+)

Once one strategy works, layer in the second. Track what's working via the pyramid system. Adjust messaging based on donor feedback. Build sustainable systems (automation, templates, processes).

Deliverable: Multi-strategy funding system generating consistent revenue.

The One Thing to Do First

If you're overwhelmed, start here: Define your values-aligned donor profile and craft your mission narrative. This takes 2-3 weeks. It creates the clarity that informs all other decisions. Everything else becomes easier after this.

The Real Work Ahead

These strategies work. Organizations I've worked with have used them to move from "always fundraising" to "always connected to donors who believe in us."

But implementation is hard. It requires clarity on your mission (not mission statement—your real why). It requires systems to execute consistently. It requires the right audience. And often, it requires someone to coordinate it all.

This is exactly what I help sustainability organizations do. I work with environmental nonprofits and purpose-driven brands to translate mission into messaging that moves donors, build integrated fundraising systems (not scattered tactics), create recurring revenue that actually feels sustainable, and move from constant fundraising stress to intentional donor relationships.

If any of this resonates—if you're tired of struggling to fund mission-aligned work, or if you're frustrated that your values-driven organization doesn't attract the right funding—let's talk.

Schedule a 30-minute strategy call to map your fundraising roadmap. We'll look at where you are today, which of these strategies fit your situation, and what your first 90 days could look like.

Because here's the truth: the organizations that win at fundraising aren't doing anything magical. They're simply clear on their values, clear on who should fund them, and systematic about connecting those two things.

If that resonates with you, let's talk.