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SEO has people at its heart. SEO should begin with analyzing user behaviors. Think of it this: Keyword research is about understanding what people are seeking. Google's algorithms change as soon as they become available, simply to reflect changes in user behavior. I have written about user personas.
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When planning your next marketing campaign, you'll inevitably face a critical decision: should you build a microsite or create a landing page? This choice can make or break your campaign's success, yet many marketers struggle to understand the key differences and when to use each approach.
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The merging of online and offline worlds is Phygital. Phygital combines the digital world and physical stores. That is the phygital strategy in marketing. Physical and digital experience mingle for a holistic marketing strategy. This is only possible by utilizing digital technology. The combination of physical and digital elements in
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Learn proven website copywriting techniques that convert visitors into customers. 5 storytelling frameworks + conversion copywriting strategies + step-by-step implementation guide. Websites using storytelling in their copywriting convert 30% more visitors than feature-focused sites. Most businesses make the same copywriting mistake: they list features instead of telling stories that sell. Your customers
![The Most Common Types of Nonprofit Grants [in 2025]](/content/images/size/w600/2025/08/howtowriteagrant3.png)
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For grants, there are several different funding sources to consider. It is difficult to know which grants will best serve a nonprofit and which ones should be selected for them. This article should help people understand the types of nonprofit grant options and distinguish them. The report covers grants of
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What are the 3 Pillars of Sustainability? The concept of sustainable development is built on three fundamental pillars: People, Profit, and Planet. This framework, often called the "3 Pillars of Sustainability," was first described in the Brundtland Report of 1987. These pillars provide a comprehensive approach to balancing
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The Difference Between Grants and Proposal Writing The process of grant writing is an important part of the nonprofit fundraising process. This work helps nonprofit organizations secure funding from donors by explaining their mission, goals, and how the funds will be used. As such it is used when seeking funding
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What is a logic model in grant writing? Many organizations are embarrassed to describe metric measurements. The conversation can be good about a program but sometimes a lot can become intimidating if the program is measurable. So logical models are hard to build. Occasionally in grant writing and sometimes in
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Grant writing is one of the most critical tools nonprofits can use to secure funding and advance their missions. Whether you’re new to the process or looking to refine your strategy, understanding how to craft a compelling grant proposal can significantly increase your chances of success. As a nonprofit
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Author Website Design: Complete Guide That Sells Books [2025] Introduction In today's digital landscape, 73% of readers discover new authors online, yet most author websites fail to convert visitors into book buyers. Your professional author website isn't just an online business card—it's your
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How to use the Walling App There are a variety of professional project management tools available. The Walling application integrates project management with productivity. It will help you keep track of all your ideas in one place. I have been working with Walling to organize ideas as my project manager
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Snovio Email Tracker Chrome Extension I use the Snov.io email tracking and verification tool almost every day in my business. I have found that it works great for verifying emails and the simple interface is great for creating email campaigns. It is an excellent tool, and there is a