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What is the Opposite of Evergreen Marketing? Over the past few years, we’ve seen a trend in content marketing – evergreen content. This means creating content that is relevant and timeless and can be shared over and over again. But there’s a dark side to evergreen content: it can
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How to pay a grant writer? When it comes to paying for grant writing services, there are a few different options available. One option is to use grant funds. While this may seem an ideal method, it's not an ethical option. The American Grant Writers' Association has
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Have you ever wondered why some websites consistently turn visitors into customers while others just generate traffic that quickly bounces away? The difference often lies in how well the website connects with human needs and behaviors. Why Most Business Websites Fail to Convert Most business websites are built backward. They
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LinkedIn marketing for sustainable brands requires a fundamentally different approach than traditional B2B marketing. When 73% of consumers distrust corporate sustainability claims, your LinkedIn presence becomes a critical trust-building tool. As someone who has helped 480+ businesses achieve Blue Standard certification and eliminate millions of plastic items, I've
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Nonprofit Funding Models Stanford University Research The main focus of my career is writing grants for nonprofit organizations. I do grant funding work that helps to raise money for organizations in the global health and environmental areas. Part of that work is identifying different organizations' funding strategies and business
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Understanding how grants are written is essential because grants are a necessity for many charities in the US. Foundation grants will be provided to nonprofit organizations that qualify from private foundations and government organizations, and there’s fierce competition to obtain the money! In some cases, fewer people apply for
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What is a Nonprofit Sustainability Plan, or Sustainable Grant Proposal? In most grant proposals sustainability is overlooked. Many of the nonprofits who approach funding organizations are asked about how to sustain their work. They want your work saved after the period of investment is over. The funder should rest assured
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Grant Funding Letter of Inquiry Getting your nonprofit noticed by potential funders is a critical step in securing financial support for your projects. If you're seeking funds for programs such as educational initiatives, you've likely encountered a common requirement: the letter of inquiry (LOI). An LOI
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What is a Copywriter's Job Description? Copywriters can work in marketing offices or in-house marketing departments to create marketing campaigns that make companies' products more attractive and relevant. Copywriting services are available for any type of website. The agency analyzes a client's branding voice to
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A sales funnel copywriter is your secret weapon for turning curious browsers into loyal customers. These wordsmiths are the architects of persuasion, crafting compelling narratives that guide potential buyers through each stage of the sales process. From attention-grabbing headlines to irresistible calls to action, a skilled sales funnel copywriter doesn&
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What Conscious Copywriting Means Today Words shape perception. Conscious copywriting is the practice of choosing those words with intention—honoring your values, respecting your audience, and telling a story that feels true to both. It’s not just about selling; it’s about building trust, creating resonance, and forming genuine
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Our writing has the power to make us look smart or stupid. It has the power to make us appear amusing, warm, knowledgeable, or trustworthy. But it can also make us appear mundane, disorganized, or plain boring. As I grew my freelance writing business and became a successful copywriter I